Fighters: Learn how to sell your fights! Part 1
By Robert Elmore: I can sit all day and night and talk about how boxing is dying and promoters are ruining the sport. But I won’t. I still watch boxing to this day and try to check out the new prospects when I get a chance. There are two major reasons why some have lost interest in boxing. One, half of the champions are not Americans; which I will touch more on in part two. And two and this is a big one to me; the fighters don’t know how to market themselves to get big fights and pay days.
Jack Johnson was a very flamboyant man whose lifestyle, cockiness, and dating white women made him a marked man. He lived in an era where black men were not allowed to fight for the title and he longed for a shot. So what did he do? He put together a two year campaign to fight with champion Tommy Burns. For two years, Johnson chased Burns and taunted him until finally the Canadian gave in. The end result: The fight drew 20,000 spectators, and Johnson won by T.K.O. Now Johnson had a fire blazing. He didn’t have to market himself anymore. He got the public to do it for him. After this fight, promoters began looking for the great white hope to take Johnson down. It would take seven years before that great white hope ended a seven year reign. What probably threw more logs on the fire was the fact that Johnson refused to face other black fighters. He didn’t want them stealing his glory. Each bout drew fans wanting to see him lose. Some wanted to see him lose because of his lifestyle outside the ring and other half wanted to see him lose because of his skill inside the ring. Either way, his fights sold.
Fighters: Learn how to sell your fights! Part 1
The University of Boxing!
WAINRIGHT PRODUCTIONS
By Robert Elmore: I can sit all day and night and talk about how boxing is dying and promoters are ruining the sport. But I won’t. I still watch boxing to this day and try to check out the new prospects when I get a chance. There are two major reasons why some have lost interest in boxing. One, half of the champions are not Americans; which I will touch more on in part two. And two and this is a big one to me; the fighters don’t know how to market themselves to get big fights and pay days.
Jack Johnson was a very flamboyant man whose lifestyle, cockiness, and dating white women made him a marked man. He lived in an era where black men were not allowed to fight for the title and he longed for a shot. So what did he do? He put together a two year campaign to fight with champion Tommy Burns. For two years, Johnson chased Burns and taunted him until finally the Canadian gave in. The end result: The fight drew 20,000 spectators, and Johnson won by T.K.O. Now Johnson had a fire blazing. He didn’t have to market himself anymore. He got the public to do it for him. After this fight, promoters began looking for the great white hope to take Johnson down. It would take seven years before that great white hope ended a seven year reign. What probably threw more logs on the fire was the fact that Johnson refused to face other black fighters. He didn’t want them stealing his glory. Each bout drew fans wanting to see him lose. Some wanted to see him lose because of his lifestyle outside the ring and other half wanted to see him lose because of his skill inside the ring. Either way, his fights sold.
Fighters: Learn how to sell your fights! Part 1
The University of Boxing!
WAINRIGHT PRODUCTIONS
No comments:
Post a Comment